NOC 11202 job description: publicist duties and responsibilities
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
Job titles under NOC 11202
See every job title and its code in the A–Z job title index, or all TEER 1 jobs.
Is NOC 11202 eligible for Express Entry?
By TEER, yes. TEER 1 is inside the TEER 0 to 3 range that the Federal Skilled Worker Program and Canadian Experience Class accept. You still need qualifying work experience, language test results and enough CRS points to get an invitation. Category-based draws and provincial nominee programs use their own occupation lists.
| Program | TEER check | Why |
|---|---|---|
| Federal Skilled Worker | TEER qualifies | TEER 1 is within TEER 0 to 3 |
| Canadian Experience Class | TEER qualifies | TEER 1 is within TEER 0 to 3 |
| Federal Skilled Trades | Not a listed trade | Only certain trade groups qualify. Check IRCC |
| Spouse's open work permit | Qualifies | All TEER 1 jobs qualify. SOWP rules |
Category-based draws: NOC 11202 is not on any category-based selection list (checked 2026-10-16). Under NOC 2016, TEER 1 was skill level A ("NOC A").
Category-based Express Entry draws and provincial nominee programs use their own occupation lists. Check the current lists on IRCC's Express Entry page and provincial nominee page.
NOC 11202: common questions
What is NOC 11202?
NOC 11202 is the code for professional occupations in advertising, marketing and public relations in Canada's National Occupational Classification (NOC 2021). Its first digit, 1, is the broad category and its second digit, 1, is the TEER level. Immigration forms, job offers and LMIA applications use this five-digit code.
What TEER is NOC 11202?
NOC 11202 is TEER 1. Occupations that usually need a university degree. Under the older NOC 2016 system, TEER 1 lines up with skill level A.
Is NOC 11202 eligible for Express Entry and PR?
By TEER, yes. TEER 1 is inside the TEER 0 to 3 range that the Federal Skilled Worker Program and Canadian Experience Class accept. You still need qualifying work experience, language test results and enough CRS points to get an invitation. Category-based draws and provincial nominee programs use their own occupation lists.
Is NOC 11202 in a category-based Express Entry draw?
No. As of IRCC's list dated 2026-10-16, NOC 11202 is not in any category-based selection list (healthcare, STEM, trades, education, transport and others). You can still be invited in general and program-specific draws.
Is NOC 11202 eligible for a spousal open work permit (SOWP)?
Yes. All TEER 1 jobs qualify, so a worker in this job can support a spouse's open work permit, as long as their own work permit has at least 16 months left when the spouse applies (IRCC page modified 2026-06-12).
What is the NOC code for a publicist?
Publicist is listed under NOC 11202, professional occupations in advertising, marketing and public relations. The job title alone does not decide your code: your duties should match the main duties of NOC 11202.
How do I know if NOC 11202 is my NOC code?
Compare what you actually do with the main duties listed for NOC 11202, not just your job title. IRCC expects your duties to match the lead statement and most of the main duties of the code you choose. If they fit another code better, use that one. You can paste your duties into nocfinder to see how they line up, duty by duty.
Source: ESDC NOC 2021 · IRCC program pages. Not legal advice.